In fashion industry need to present a sample collection to the reseller and find wholesalers. In Business-to-Business (B2B) activity is characterized by complex storytelling and communication methods to convey the value of the products: materials, finishes, sizes, and fit options. Usually, the showroom is used to present the garment collection, a representative of the manufacturer, and one or more resellers. Setting up a physical showroom is expensive and requires the transportation of the entire collection. We present a Metaverse-based showroom based on the VRChat and used Head-Mounted Displays (HMD) to recreate a real-life showroom. The users are remotely seated at a shared desk in front of the catwalk. The reseller can interact with the following functions: collection presentation, fashion show participation, and material/color configuration.
Designing Novel Shopping Experiences
This research explores whether using Virtual Reality (VR) – immersive and desktop – and Augmented Reality (AR) technologies enhance the shopping experience in the fashion ad furniture industry.
Experiments were carried out in order to validate the hypotheses.
These studies have implications for fashion and furniture industry research, as the use of digital technologies can potentially lead to novel shopping patterns by enhancing the shopping experience.
Pseudo-Haptics for Material and Object Perception
Pseudo-haptics is a form of haptic illusion exploiting brain’s capabilities and limitations from a psycho-physical perspective.
The aim of this research is to deliver a visualized and listened touch in order to communicate tactile properties of fabrics and objects not using actual touch but using the senses of vision and hearing to communicate the perception of indirect touch.
The first experiments were conducted in collaboration with the Perceptual Intelligence Lab of the Industrial Engineering Department of TU Delft (Netherlands).
