In fashion industry need to present a sample collection to the reseller and find wholesalers. In Business-to-Business (B2B) activity is characterized by complex storytelling and communication methods to convey the value of the products: materials, finishes, sizes, and fit options. Usually, the showroom is used to present the garment collection, a representative of the manufacturer, and one or more resellers. Setting up a physical showroom is expensive and requires the transportation of the entire collection. We present a Metaverse-based showroom based on the VRChat and used Head-Mounted Displays (HMD) to recreate a real-life showroom. The users are remotely seated at a shared desk in front of the catwalk. The reseller can interact with the following functions: collection presentation, fashion show participation, and material/color configuration.

 

Key Words

Fashion Industry, Showroom, Metaverse, Virtual Reality, User Experience, Business-To-Business.

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Publications

Vangi, F, Ricci, M., Di Roma, A. & Fiorentino, M. (2023, June). Designing a Business-To-Business Virtual Fashion Showroom in the Metaverse: A Padded Jacket Case Study. Design Tools and Methods in Industrial Engineering II: Proceedings of the Third International Conference on Design Tools and Methods in Industrial Engineering. (accepted for the Conference Firenze,Italy 06/08 September 2023)