EMMEEVOLUTION SRL Project
The present research aims to address industrial needs with a high degree of depth in scientific literature, following rigorous methodologies and adopting a critical spirit towards the technologies involved. Under the scientific supervision of Prof. Fiorentino, a multidisciplinary team at different levels of expertise was formed consisting of 2 senior academics, 2 postdoctoral researchers and 3 PhD students. A dedicated Teams group was established to share documents and resources between researchers and the company. Bi-weekly teleconference alignment meetings and in-person meetings were scheduled at the two sites (Polyba and company). Top management was involved and updated on research progress and consulted in strategic decisions. Internships and theses on project-related topics have been activated – one of which has already been completed – and others are being activated.
Our research mainly concerns
- Study of showroom design for VR
- Prototype implementation of fashion showroom in virtual reality
- Testing and focus groups
- Virtual Showroom
- Mixed Catalog
- Fashion augmented information
Key Words
Fashion; business2business; sustainability; immersive storytelling; digital technologies
Contact person
Scientific Coordinator: Michele Fiorentino; Project Members: Marina Ricci; Fabio Vangi
Master degree thesis
VR Experience Design for conveying Quality of Outerwear - Dario Gentile
Evokhaptics, a cross-modal approach for evoking fabric properties on digital interactive interfaces - Angela Campana
Design metaverse experiences: Exploring the uncanny valley effects on visual perception in immersive VR retail environments -Francesco Musolino
Exploiting Augmented Reality to enhance Fashion Product Presentation - Massimo Morelli
Exploring the Metaverse as a tool for Sustainability through Emotional Arousal - Serena Vista
Visual Fitting in E-commerce: Exploring the Experience of curvy people in Online Fashion Product Communication - Maria Stallone
Publications
Vangi, F, Ricci, M., Di Roma, A.; Fiorentino, M. (2023, June). Designing a Business-To-Business Virtual Fashion Showroom in the Metaverse: A Padded Jacket Case Study. Design Tools and Methods in Industrial Engineering II: Proceedings of the Third International Conference on Design Tools and Methods in Industrial Engineering. (accepted for the ADM international Conference, Firenze, Italy 06/08 September 2023)
D. Gentile, F. Musolino, F. Vangi, M. Fiorentino “VR Interface vs Desktop to convey Quality of Outerwear: a comparative study” (March 2024), IEEE, VR conference, Orlando Florida, USA (accepted to be presented)
Musolino, D. Gentile, F. Vangi, M. Fiorentino (March 2024) Design of experiment for evaluation of anomalous environments for product visualization in virtual reality”, IEEE, VR conference, Orlando Florida, USA (accepted to be presented)
Dario Gentile and Michele Fiorentino “Defining garment Quality for User Experience Design in Metaverse: the Outerwear case-study”, MDA-IV International Conference, Ginosa Italy (accepted to be presented)
Francesco Musolino and Michele Fiorentino “Mixed Reality as solution for addressing boredom at work”, MDA-IV International Conference, Ginosa Italy (accepted to be presented)
Collaborations
EmmeEvolution Srl (Martina Franca) Website