Massimo Morelli

Researcher

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Massimo Morelli received his Master’s Degree in Industrial Design from the Polytechnic University of Bari in 2023, with an experimental thesis titled “Exploiting Augmented Reality to Enhance Fashion Product Presentation,” focusing on the application of Augmented Reality (AR) in fashion retail.

He is part of VR3Lab/MELAB, where his research focuses on product digitalization and visualization in immersive environments, investigating innovative approaches to user interaction within virtual spaces.

His main interests include interaction design, product digitalization, extended reality (XR), UX/UI design, and 3D simulations, with a strong emphasis on technological innovation and sustainability.

Keywords

INDUSTRIAL DESIGN
INTERACTION DESIGN
VIRTUAL REALITY (VR)
AUGMENTED REALITY (AR)
DIGITALIZATION
UX/UI DESIGN
HUMAN-CENTERED DESIGN

Publications


Didactics

  • Virtual Design and Simulation (VIDAS) course, master degree in Industrial design at Arcod department of Polytechnic university of Bari (2023-2024)

Membership

  • EmmeEvolution