Francesco Musolino graduated at the Polytechnic University of Bari both for the Bachelor Degree and for the Master Degree in Industrial Design. Started the PhD course in Smart and Sustainable Industry from autumn 2023 after the graduation and the thesis “Exploring the Uncanny Valley effects in VR environments for Retailing”,  outlining a path of research in the field of visualization and interaction within the XR reality. Alongisde the passion for the new technologies and videogames and the attention to the philosophy, the psycology and the ethics of this new media, in his background there’s a long path also in the creative fields of graphics, product design, visualization and digital arts.