Designing Novel Shopping Experiences
This research explores whether using Virtual Reality (VR) – desktop and immersive – and Augmented Reality (AR) technologies enhance the shopping experience in the fashion ad furniture industry.
Experiments were carried out in order to validate the hypotheses.
These studies have implications for fashion and furniture industry research, as the use of digital technologies can potentially lead to novel shopping patterns by enhancing the shopping experience.
Key Words
VR, AR, shopping experience, fashion, furniture.
Contact person
Marina Ricci; Tutor: Michele Fiorentino
Publications
- Fiorentino, M., Ricci, M., Evangelista, A., Manghisi, V. M., & Uva, A. E. (2022). A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A Field Study in a Furniture Flagship Store. Future Internet, 14(12), 381, https://doi.org/10.3390/fi14120381.
- Ricci, M., Evangelista, A., Di Roma, A., & Fiorentino, M. (2023). Immersive and desktop virtual reality in virtual fashion stores: a comparison between shopping experiences. Virtual Reality 2023, 1, 1–16. https://doi.org/10.1007/S10055-023-00806-Y
- Ricci, M. (2022). Exploiting Virtual Reality for Enhancing the Shopping Experience in the Fashion Industry: Between Interaction and Perception. In 2022: IEEE International Symposium on Mixed and Augmented Reality Adjunct (ISMAR-Adjunct), pp. 938-941, doi: 10.1109/ISMAR-Adjunct57072.2022.00210
- Ongoing publications (3)
Collaborations
Polytechnic University of Bari