{"id":3322,"date":"2024-10-02T09:27:44","date_gmt":"2024-10-02T09:27:44","guid":{"rendered":"https:\/\/www.dmmm.poliba.it\/vr3lab\/?page_id=3322"},"modified":"2025-02-07T10:43:32","modified_gmt":"2025-02-07T10:43:32","slug":"retail","status":"publish","type":"page","link":"https:\/\/www.dmmm.poliba.it\/vr3lab\/attivita-di-ricerca\/topic-research\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"\t\t
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Metaverse Showroom for B2B<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In fashion industry need to present a sample collection to the reseller and find wholesalers. In Business-to-Business (B2B) activity is characterized by complex storytelling and communication methods to convey the value of the products: materials, finishes, sizes, and fit options. Usually, the showroom is used to present the garment collection, a representative of the manufacturer, and one or more resellers. Setting up a physical showroom is expensive and requires the transportation of the entire collection. We present a Metaverse-based showroom based on the VRChat and used Head-Mounted Displays (HMD) to recreate a real-life showroom. The users are remotely seated at a shared desk in front of the catwalk. The reseller can interact with the following functions: collection presentation, fashion show participation, and material\/color configuration.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Designing Novel Shopping Experiences<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This research explores whether using Virtual Reality (VR) – immersive and desktop – and Augmented Reality (AR) technologies enhance the shopping experience in the fashion ad furniture industry.<\/p>

Experiments were carried out in order to validate the hypotheses.<\/p>

These studies have implications for fashion and furniture industry research, as the use of digital technologies can potentially lead to novel shopping patterns by enhancing the shopping experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Pseudo-Haptics for Material and Object Perception<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pseudo-haptics is a form of haptic illusion exploiting brain’s capabilities and limitations from a psycho-physical perspective.<\/p>

The aim of this research is to deliver a visualized <\/i>and listened<\/i> touch in order to communicate tactile properties of fabrics and objects\u00a0not using actual touch but using the senses of vision and hearing to communicate the perception of indirect touch.<\/p>

The first experiments were conducted in collaboration with the Perceptual Intelligence Lab of the Industrial Engineering Department of TU Delft (Netherlands).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Metaverse Showroom for B2B In fashion industry need to present a sample collection to the reseller and find wholesalers. In Business-to-Business (B2B) activity is characterized by complex storytelling and communication methods to convey the value of the products: materials, finishes, sizes, and fit options. Usually, the showroom is used to present the garment collection, a […]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":3062,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3322","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dmmm.poliba.it\/vr3lab\/wp-json\/wp\/v2\/pages\/3322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dmmm.poliba.it\/vr3lab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dmmm.poliba.it\/vr3lab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dmmm.poliba.it\/vr3lab\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dmmm.poliba.it\/vr3lab\/wp-json\/wp\/v2\/comments?post=3322"}],"version-history":[{"count":10,"href":"https:\/\/www.dmmm.poliba.it\/vr3lab\/wp-json\/wp\/v2\/pages\/3322\/revisions"}],"predecessor-version":[{"id":4649,"href":"https:\/\/www.dmmm.poliba.it\/vr3lab\/wp-json\/wp\/v2\/pages\/3322\/revisions\/4649"}],"up":[{"embeddable":true,"href":"https:\/\/www.dmmm.poliba.it\/vr3lab\/wp-json\/wp\/v2\/pages\/3062"}],"wp:attachment":[{"href":"https:\/\/www.dmmm.poliba.it\/vr3lab\/wp-json\/wp\/v2\/media?parent=3322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}